Pretty Little Blings
website redesign for permanent jewelry business
A refined site for a permanent jewelry business, emphasizing a blend of elegance and user-friendly functionality. The overall aesthetic is clean and uncluttered, guiding visitors through services, FAQs, and appointment booking with ease.
The Problem
A permanent jewelry artist had tried building her own website but hit a wall. The DIY result wasn't reflecting the quality of her work the layout felt disjointed, the styling was inconsistent, and it wasn't giving potential clients the confidence to book.
The Process
Rather than jumping straight into a rebuild, we presented a few design direction options curated colour palettes and font pairings that matched the warmth and elegance of her brand. Once she selected the direction that resonated, we built out a clean single-page layout structured around the client journey.
The Results
The final site replaced the DIY frustration with a polished, cohesive experience that matched the quality of her craft. The client was thrilled with the result, and months later came back for help with her second business
