Paws for Patriots

Brand Identity

A veteran support service and animal-assisted therapy service

logo w image paws patriotslogo w colour paws patriots

The Creative Strategy

Courage + Support + Bravery
The branding for "Paws for Patriots" embodies the values of courage, support, and bravery, tailored to their mission of providing veteran support services and animal-assisted therapy. The strategic use of a bold, clean logo and a thoughtfully curated color palette enhances the brand's professional and supportive image. This approach ensures that the organization is perceived as trustworthy and compassionate, resonating with both veterans and their families.
main logo paws patriots

Main logo

submark paws patriots

Submark

colour palette paws patriots

Colour Palette

The Colours

Light gray and beige provide a calming and stable background, symbolizing support and care. Dark slate conveys strength and resilience, embodying courage. Coral red introduces energy and passion, reflecting bravery. Together, these colours create a balanced and emotionally resonant identity for the organization.