Hello Repair
Brand Identity
SEO
Website Design
Hello Repair is a computer repair business based in the White Rock/South Surrey BC area.
The Creative Strategy
Friendly + Affordable + Sleek
The original logo was quite similar to the new one, but we made significant improvements.The creative strategy behind Hello Repair's branding focuses on making technology feel accessible and user-friendly. By incorporating a smiley face within the logo, the brand emphasizes its friendly and welcoming nature, aiming to alleviate any intimidation customers might feel towards computer repair services. This approach presents the company as approachable and easy to work with.
Main logo
Submark
Colour Palette
The Colours
The primary blue colour symbolizes trust, reliability, and professionalism, commonly associated with technology and efficiency. This blue also has a calming effect, making the brand feel secure and dependable. The inclusion of black represents sophistication and elegance, providing a strong contrast that grounds the overall aesthetic. White suggests simplicity, cleanliness, and modernity, balancing the other colours to ensure the brand looks sleek and contemporary.
Website Design
The website was initially built on Shopify but wasn't utilizing any e-commerce features. We decided to migrate Hello Repair to WordPress, allowing us to build only the necessary elements without any excess. Almost immediately after launching the new site, the search rankings improved dramatically. The new site, built with SEO in mind, resulted in a significant increase in calls and incoming leads. This website features detailed service pages describing each service offered by the computer repair shop, along with a blog to engage visitors.
See The Web Design Process