Does Website speed still matter in 2026?

Your website loads in 10 seconds. Your competitor’s loads in 2. Guess who gets the sale?

Hint: Not you… yet.

I see this all the time, beautiful sites with slick animations and auto-playing videos everywhere. They can look sweet, but if they take forever to load, you’re losing people before they even see your work. Nearly 50% of users expect sites to load in 2 seconds or less! Just check out the article from Hostinger about website load times.

Your website performance IS your first impression online. Before anyone reads your story or sees your work, they’re experiencing how fast (or slow) you show up.

Give them a chance to get to know you!

🤝

If you’re wondering why your beautiful website isn’t converting, check your load time first. It might not even be your messaging or copy, it could be something more technical, or it just needs a few simple tweaks.

Great news! Google has a tool to check exactly that. https://pagespeed.web.dev/ The problem may now be understanding the full report. If you are having a hard time understanding the report, send us a message for help!