Pretty is nice. Strategic is better.
You're Ready for Something better...
You've outgrown the DIY site, the Canva logo, or the "good enough for now" phase. We build websites and brands that perform — clear, fast, and easy to update.
Focused Design
Websites built to convert, with strategy baked into every pixel
Distinctive Branding
We help you stand out without pretending to be someone you’re not.
Strategy First
Everything we design has a reason behind it. If it doesn't help your business, it doesn’t make the cut.
Built to Scale
Your business will grow. Your website shouldn’t fall apart when it does.
We mostly work with service-based businesses
Who We Work With
The people behind the work. The helpers, builders, and do-ers.
Therapists & Counsellors
Websites that feel calm, credible, and make booking easy.Small Business Owners & Startups
Sites that show up in local search and build instant trust.Creative Professionals
Websites & Brands that show off your skill without the ego.
what we do
Services
We believe in solving the right problems, clearly.
Web Design & Development
We build in WordPress or Shopify, and make sure everything runs smoothly — from the front end to the back end.
Brand Identity Design
It’s not just a logo. It’s how people feel when they see you. We’ll make sure it looks good everywhere & that you actually like it.
Search Engine Optimization
The non-sleazy kind. We’ll help you get found in Google with real, organic strategies that don’t vanish when an algorithm blinks
Audio + Video
From voiceovers to editing we help you sound and look like the pro you are. No weird background noise, no awkward cuts, just clean, engaging content.
Projects We're Proud Of
Portfolio
We've helped counsellors, trades, and creative pros get websites that finally feel right.
Aphelion Wellness Therapy
Brand IdentityStyle GuideWordPressAccessibilityUI/UXOn-Page SEOTechnical SEOWe updated the website and branding for this counselling practice in Windsor, ON, which specializes in trauma-informed, evidence-based care for individuals and couples.
Janine Tredwell Counselling
Style GuideWordPressAccessibilityUI/UXOn-Page SEOTechnical SEOWe repositioned Janine’s practice around her ADHD and anxiety specialties, creating a warm, credible, seo-friendly website that’s ready to grow her fully online business
Trusted by Brands Like Yours
Testimonials
She gave me exactly what I wanted and needed for a very fair price. She was super easy to communicate with, attentive and responsive to my many questions. I would recommend her to anyone looking for a capable and qualified web designer.
Crystal recently developed a new site for my counselling practice. She was a pleasure to work with - creative, professional and efficient. I've had great feedback on my site. Thanks again Crystal!
Crystal was incredible to work with. She understood my brief perfectly. Her work was professional, timely and reasonable. Highly recommend.
I have known Crystal for over three years and she has been our go to person regarding our business web site over this time. Recently our site had some security issues which Crystal address quickly and professionally. I would highly recommend her services.
She was very prompt with communication, told me the options and got the work done quickly. She made a few aesthetic changes, which I loved and followed up later to see how I liked the new page builder. Highly recommend!
Had requested to get a demo reel made for myself. Joel was a super communicated and friendly and really managed to work together personally to get a reel created that made me really happy. Definitely looking forward to any future services.
Ready to do it right?
